I found Tobias van Schneider’s website and loved how it took to my eyes. I felt that the hard contrast of the black background against bright, big, and easy to read font striking, and the side portrait, when contrasted to the background, to be loud , yet classy. He uses the large font, presumably, because he has worked with large corporations and it’s a way to emphasize that. The links to his social media are smaller because he’s dragging the visitor down the page. I barely registered those links when I first went to the page, eager to scroll down.
He adds more visual suspense by letting the large text go over his face, as if the words are coming out of his head. This is contrasted with his blog, which he’s titled as essays on his site, lending to a sense of exclusivity to the visitor.
Another way his site worms into the visitor’s mind is by having what amounts to ads for things he’s worked on. This works really well with his face because it’s as if he’s the man behind these brands the viewer has heard of.
I think the site really works because of the effect with his head. His image is integral to the site as much as he is integral to his personal brand. The imagery is just as important at selling him as his words. I think that this site is more a portfolio of Tobias than anything else. I think this is because all of his social media is at the top, front and left where the Western eye drifts towards first. If a company is considering him for a job, the odds are that his portfolio-website could be looked at several times and having that easily accessible also shows that he’s confident with his online presence as well, handy for working primarily with tech-based companies.