I frequently visit the Colour Pop website but I have never truly paid attention to the lay out of the website and how the creators of the website used colors, typography, and shapes in order to capture my attention.
When you first click on the website, you see the bright colors and different shapes that automatically attract you to the different areas of the page. Your eyes lead you from the top to the bottom in a matter of seconds because of the aesthetics of this webpage. You see the beautiful women who’s eyes lead you to different areas of the page. The fonts re not as bold as the colors which is good because they may throw the audience off and cause them to be unable to find a specific place to look at.
As you continue to scroll down t homepage, there is still a lot of white space but it is balanced out by the bold colors of the makeup products and models. There are many different areas that you are able to click on in order to direct you. The colors of the website also change with the seasons so if it is Christmas there is a more festive background and may cause the audience to be in a more festive mood and purchase more makeup. I do believe this is a strategic way of marketing that colour pop uses.
At the end of the homepage, you see more photos of models and regular people that may have tagged colour pop in their makeup inspirations. Your eyes also lead you to a search bar at the bottom of the page and ways to follow colour pop on other social media platforms. I love the website because of all the quality makeup for a cheap(er) prices. Go check it out. https://colourpop.com/