When you first arrive at helloheco.com you are met by an endless sequence of rolling black waves moving hypnotically across the screen. The lack of information written on this first screen encourages the website user to scroll down in order to gain a better understanding of what the website is about.
The website has a background that changes as you scroll down the page which keeps the eye interested and the user engaged. The aesthetic of the site is minimalist which allows the written information provided to really pop off the page. Links are underlined by undulating squiggles which give each page some dynamism.
The first page that breaks away from the black and white color palette introduces the partners that are at the head of the design company that the website is advertising. The contrast that this splash of color has to the rest of the site forces the user to stop and really examine this part of the page.
helloheco.com is a website for a design company, so it seems obvious that they would need a beautiful, well-designed website to advertise for that company. The site is incredibly visually appealing and it is a great showcase of the creator’s abilities with design.