This website, Ice & Sky, tells the story of Luc Jacquet, the scientist that enlisted in helping research the unexplored area of Antarctica in the 1950’s, and whom eventually connected anthropogenic activity with climate change. The website is highly interactive, and provides a range of mixed experiences to keep the user engaged. The tone of the site is fairly somber, and reflects the hardships Jacquet faced while researching the Arctic, as well as the seriousness of the current problem of climate change. The colors are primarily muted, and the scenes with Jacquet himself being interviewed in modern times are in black and white.
The website is highly interactive, and provides a range of mixed experiences to keep the user engaged. There’s a use of animated shorts, life action footage, old photographs, voice recording, and text-based information. I found this to be a smart tactic used by the creators– with a subject that some may consider not worth their time, it’s important to create an experience that convinces the user to remain involved with the message the creators are trying to illustrate.
The site also provided links to related documents that would provide the user with further information, or substantial evidence for the statements the website was making. This easy access to in-depth knowledge on the subject of climate change helps the makers of the website achieve their goal–to persuade the public to become aware of their impact on the environment. This encourages the user to become interested in the environment using information from viable sources.
This site taught me the importance in having variety in a website when trying to make a point to an audience. People tend to remember valuable information more if it was presented to them in an unconventional way. It also shows that music, color, layout, and content should all work together to form one cohesive tone and message of a website. Juxtaposition of these within this particular site probably wouldn’t have conveyed the message as powerfully.
If you want to check out this site, and I recommend that you do, here’s the link:
Be sure to start at Part 1!