Colour Pop Cosmetics

I frequently visit the Colour Pop website but I have never truly paid attention to the lay out of the website and how the creators of the website used colors, typography, and shapes in order to capture my attention. Capture

When you first click on the website, you see the bright colors and different shapes that automatically attract you to the different areas of the page. Your eyes lead you from the top to the bottom in a matter of seconds because of the aesthetics of this webpage. You see the beautiful women who’s eyes lead you to different areas of the page. The fonts re not as bold as the colors which is good because they may throw the audience off and cause them to be unable to find a specific place to look at.


As you continue to scroll down t homepage, there is still a lot of white space but it is balanced out by the bold colors of the makeup products and models. There are many different areas that you are able to click on in order to direct you. The colors of the website also change with the seasons so if it is Christmas there is a more festive background and may cause the audience to be in a more festive mood and purchase more makeup. I do believe this is a strategic way of marketing that colour pop uses.

Capture 3

At the end of the homepage, you see more photos of models and regular people that may have tagged colour pop in their makeup inspirations. Your eyes also lead you to a search bar at the bottom of the page and ways to follow colour pop on other social media platforms. I love the website because of all the quality makeup for a cheap(er) prices. Go check it out.



Remembering Hardware

For this blog post I decided to choose “Remembering Hardware” photo number 4. This  photo captures Mr. Kramer in a fasted paced state walking through the isle of his store. I picked this photo because of the effects on the photo, which are different from the other photos.

This photo adds to the context of the entire collection of photos by showing how Mr. Kramer has many task that he needs to get done through out the day and how he may be the main one doing these duties. There is a small pararaph to the right of the photo which explains why this photo was taken, without this excerpt I believe I would still be able to figyre out why this photo was take, put i this collection, and made the fourth photo in this collection.

The photo is a medium/ body shot, it shows movement and depth of how busy the store is. There is also an effect on the photo that makes it look like the photo is speding through time, the photographer may have put this on the photo to once again reveal how fast paced Mr. Kramer works ona daily basis. When my eye first looked at he photo, my eyes automatically go to Mr. Kramer’s face. The lones on the shelves and majority of the background items create a natural line for the eyes to go towards his face an then I begin to look at the expression on Mr. Kramers’s face, this in turn creates a change in emotion from the last photo.

The store it’s self looks very hectic in some places and unkept and then in other places the store looks very organized, which may be a way of revealing how the store runs day by day, sometimes it is very busy and Mr. Kramer has to do everything and other days there is a bit more structure to the days.

The photo its self and the expression on Mr. Kramer’s face creates an uneasy feeling, the fact that hes an old man in fast paced working environment creates a feeling of being in a rush or anxiousness.

If not this photo, what photo would you choose out of this collection? Why?

DIY: How to Razor Cut Your Footage

When you are beginning to edit your videos there will be many parts throughout the footage that you may want to cut or separate in order to put a transition or effect in between. By using the razor shown below, this is way easier to do rather than editing throughout the entire footage.


To begin, you would import your footage and drag it to the timeline as usual. Then scroll over to the list shown below. You will scroll down to the seventh icon, clearly the razor, and click it one time. This will highlight the razor and show that you have activated it.


Next, you will simple click in thee timeline where you want to create a beginning and ending. And its that simple. You now can add another clip or a transition or completely delete the beginning or ending which ever you no longer want.


You are able to click in the timeline as many times as you please but be aware that when you are finished using this effect you must scroll back over to razor icon and click it one more time to un- highlight it. If you fail to do this it will continue to cut wherever you click in your timeline and could potentially ruin your footage so be mindful.


Every Runner has a Reason

In Odysseus Gambit’s Every Runner has a reason there are several audio- visual strategies throughout the short film that help to evoke emotion and draw the audience in and keep their attention. One of the main audio strategies is the music throughout the film.

When the music is a slower pace and a deep base, it builds anticipation for what is going to happen. In the film, while the man is running and telling about his running the music is slower but when the plot twist occurs and he tells about his struggle of being homeless and “being to hell and back several times” the music begins to pick up the speed and while the audience is feeling sympathy or motivation by what is being said they are also unconsciously becoming more anxious as to what is going to be said next.

Another audio- visual strategy used through out the film is the bird’s eye view. The bird’s eye view is used in filming to make an item appear smaller or not as dominant as the background. The runner is running through this large city and he looks like such a small piece in a big city. Later on in the film, there are more close up and ant’s level shots to make the runner seem bigger and more powerful.

The last audio- visual strategy that I feel is worth a mention along with the other two is the fact that the narrator is telling his own story. This creates a bit more tension and anticipation because not only are you trying to figure out what is going to happen next in the film but also what is going to be said next. All of these three strategies work well together to make an excellent video.

In our groups, we will pay special attention to the music we will have playing in the background because it ca create many different emotions in the audience that they may not be conscious of. We will also pay attention to how often the camera shots will change. We will make sure the shots change often to keep our audience’s attention.

Archiving The Memories

There are many experience throughout life that I wish I would have been able to archive and make a memory out of. Not to say that simply because it was not recorded or photographed that it was not a reality but i can no longer live in that moment when i look at a picture. Archiving these events will benefit later on in life when im old and wrinkly and I want to remember when I moved into my first college dorm or got my first car (two moments that I was not able to photograph).

For my photograph not taken, I described how I wish I could have gotten a video or a picture of me moving in to my dorm because how can I really remember that day and all of its feeling without a photo to look back on. But technically, I have a photo (in my brain) that i can look back on and remember the day and all of its craziness. I can remember the nervousness and the frightening feeling that still seems to come over me when I think about that day. How will I be able to explain these feelings to someone who was not there even if I show them a picture? Is this how archives work?

In Erika Larsen’s “Photograph Not Taken” , the example og the father losing his daughter was not photographed but it did not make it less significant or less real to those who were living through it. This is the same concept with the my memories that were not photographed, although I did not get an archive of them it does not make it less real for me that I’m in college (struggling) and on to my second car. This is not to say that archives are not important as emphasized in Marlene Manoff’s “Theories of the Archive from Across the Disciplines”.