Creation Appreciation

Working as a producer in this class has given me a deeper understanding of digital media that I was never able to achieve as just a consumer. I have gained an appreciation for all of the nuance required to create anything meaningful in these various mediums. The difficulty of finding the perfect shot, the frustration of searching through code to find the one error ruining the whole website, the struggle of reading a script and speaking naturally, with every project came a full list of challenges that I would never have anticipated. That’s what makes the finished product so fulfilling though. Overcoming those challenges and making something that you can’t just delete or destroy like all of the failed versions that came before it. Something that earned the right to exist. Something that shares a little piece of yourself with the rest of the world.

Now when I watch television or movies, or listen to a podcast, or admire a beautiful website, I am always trying to see through the perspective of the creator. Attempting to appreciate all of the carefully considered decisions that took place before that piece saw the light of day. Maybe I will continue to create, but maybe not. Either way, I will never again experience media in the way that I did prior to taking this class.

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Telephone Effect

For some people’s performative sound pieces it may be helpful to know how to make it sound like a voice is coming through a telephone.

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To do this start by opening an audio file.

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Next, select “Effects” and choose “Equalization” from the drop down menu.

This will open a panel that will allow you to change the “select curve” of the audio. Select this option and choose “telephone”.

Unfortunately, I can’t show you any more screenshots because audacity crashes on my computer and then freezes it after being open for more than a few seconds. So fun!

 

Audio Analysis

“Lament for Joe Hall” begins with discordant buzzing sounds followed by the echo of police sirens. Immediately, without any words being spoken, the listener understands that a crime has taken place and the intensity of the cacophonous noises suggests that it was an especially heinous crime. The piece is narrated by a child voicing the part of Joe Hall and the detached deadpan that he assumes as he describes horrific child abuse, nazi rituals, and the killing of Joe Hall’s father is haunting. The voice acting conveys the hopelessness and impassive acceptance that one might feel if their entire life had been a continuous state of turmoil. The affect of the voice acting combined with the jarring guitar chords throughout the piece causes the listener to feel unsettled and disturbed.

Throughout the piece, the producer includes several audio clips that stand out from the narration and keep the listeners ear actively engaged. These clips also aid in establishing the tone of the sections of the story that they are placed in. Audio from white supremacist rallies trigger feelings of repugnance and cause the listener to feel sympathy for Joe Hall. The sound of wolves howling creates a foreboding affect and raises the tension as a dramatic scene is described. The use of what I would assume is the actual 911 audio of Joe Hall’s stepmother calling the police after he has shot his father captures the panic and dread of the scene in a way that voice acting alone probably never could. Telling this story in the audio format and filling it with emotionally affective voice acting, music, and sound effects allowed it to achieve a great deal of rhetorical effect by forcing the listener to visualize each scene rather than supplying them with images as would be the case in other formats.

Highlighting Text

To add a little bit of flavor to an otherwise boring block of text try adding in some highlights. To highlight text use the HTML tag <mark></mark> on the outsides of whatever text you would like to highlight.

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You can also change the color of the highlight using CSS. In CSS use the “mark” property and then enter {background: color;}. You can select any color that CSS recognizes, I chose cyan.

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Hello Heco

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When you first arrive at helloheco.com you are met by an endless sequence of rolling black waves moving hypnotically across the screen. The lack of information written on this first screen encourages the website user to scroll down in order to gain a better understanding of what the website is about.

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The website has a background that changes as you scroll down the page which keeps the eye interested and the user engaged. The aesthetic of the site is minimalist which allows the written information provided to really pop off the page.  Links are underlined by undulating squiggles which give each page some dynamism.

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The first page that breaks away from the black and white color palette introduces the partners that are at the head of the design company that the website is advertising. The contrast that this splash of color has to the rest of the site forces the user to stop and really examine this part of the page.

helloheco.com is a website for a design company, so it seems obvious that they would need a beautiful, well-designed website to advertise for that company. The site is incredibly visually appealing and it is a great showcase of the creator’s abilities with design.

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Match Color Pallet

Matching the color pallet of a photo that you are editing to a photo of a painting can create an interesting effect. To do this start by opening the photo you are editing and a picture of a painting. Screen Shot 2017-03-08 at 11.58.17 AM

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Next, select “Image” “Adjustments” and “Match Color”.

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You will now have the ability to match the color pallet of the photo that you want to edit to another picture.

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You can also adjust the luminance, color intensity, and fade in this window.

How to Add Lens Flare

Lens flare occurs naturally when non-image forming light enters the lens and subsequently hits the camera’s film or digital sensor. This effect has been used frequently by Director J.J. Abrams in films like Super 8, and Star Wars VII: The Force Awakens.

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To create lens flare in adobe premiere pro you must first bring the clip that you wish to edit into the timeline:

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Next select the “Effects” panel and scroll down to the “Generate” heading. An option to select a lens flare effect should appear. Select this effect and drag it to the clip in your timeline and it will defualt format to that clip.

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Now you can adjust the Lens flare effect by selecting the “Effect Controls” panel.

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In the effects control panel you have the options to move the flare center, adjust the flare brightness, alter the lens type, and blend the flare with the original clip. Play around with these options until the desired lens flare effect is created.

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