Blog Post #7 Feedmusic

The website has a very interesting design that immediately grabbed me.

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You can’t tell in the background but the blue stuff in the background is constantly moving while on the website which I found very cool as the homepage for the site. There is also a cool quote to instantly drag you in and the text at the bottom left of the site gives you some necessary information about the site that can help someone if they are feeling overwhelmed by the initial graphics.

The navigation of the site is incredibly smooth, as in you can go to any of the pages on the site without having to load the website again. Each transition to another page on the site looks incredibly smooth as the next page glides on top of the current one.

One page in particular, the tech spotlight page, is the most impressive one. Screenshot (11)

As you scroll down the page, more information is added as the graphic to the right of the screen changes.

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The colors of the text and graphics also sync up in a very satisfying way.

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There is also a bar below the tech spotlight navigation button that fills up as you go further down the page which is pretty amazing.

The site is about technology, so it makes sense that the creators of the website would want the site to be as dazzling as possible and showcase the skill of the creator. It does this extremely well.

The text used in the website always fits well with the various amounts of colors that each part of the website use so willingly.

I really enjoy that the website is all there, you don’t have to load to another page and the transitions to other pages are smooth, but don’t take long either. I will try to make my own website as buttery smooth to navigate as this one if I can.


DIY: Shorcut to Move Tool

Lets say you are using the the paint bucket tool and want to move an image. To quickly do this without clicking out of the paint bucket tool, simply hold the the ctrl button.

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Then, after you are done moving the image, release ctrl and you will be back at the paint bucket tool.

DIY picture

You can use the ctrl shorcut with any tool, not just paint bucket.

Remembering Hardware

I choose the 6th picture in “Remembering Hardware”. I picked this photo because it shows how much detail goes into Mr. Kramer’s job.

I really like the cropping used in the picture. The photo focuses on just one type of object in the store but does a great job of showing how different even a simple object like a key can be when you take a closer look. The close-up does a great job of emphasizing that the keys in the photo have a wide variety of shapes and sizes. I would also say it is the detail shot, giving us a closer at the things in the store that we hadn’t seen yet in the photo essay.

The photo fits into the larger photo essay by showing what Mr. Kramer has to deal with in his store and why running a hardware store is harder than it might seem. It shows one of the less known issues that might arise from owning a store as unique as a hardware store that carries lots of different types of equipment.

Surprisingly, this photo appeals to my logos. It makes me realize that if keys can be this complicated, imagine all the hundreds of other things that must be in the store that could be even more complicated than keys that Mr. Kramer has to keep right in his head. Its actually pretty amazing.

The photo tells the story of Mr. Kramer and how he came to learn all the intricacies of the store supplies that he owns. While it might not be the most glamorous job, Mr. Kramer takes pride in the fact that he knows every tiny little thing that is in his store.

The text that goes along with this picture also really compliments the picture and it gives the viewer a taste of what Mr. Kramer has to do in his job.


Rhetoric of Every Runner has a reason

The main goal of the rhetoric used in this video is to humanize Ronnie (the runner). People who are homeless in the country are almost treated like second class citizens so the director uses a variety of techniques to make Ronnie look inspirational and appeal to the viewer’s emotions.

From the very first shot and voice over we here at the start of the video, the director immediately sets the tone for the rest of the video. We immediately hear Ronnie voice which sets a distinctive tone of Ronnie having his voice of the video of himself. Throughout the entire video we only see Ronnie. There are no cuts to the director or different narrator attempting to talk about Ronnie’s experiences. These decisions portray how unique Ronnie’s voice is and that he could be the only one to recall his story with the emotional depth that Ronnie and the director wanted to draw from his life.

In regards to the various camera elements in use during the video, a large portion of the video uses medium-close ups of Ronnie’s face and medium-close ups as he is running which, one again, drive home the fact that this video is all about Ronnie. Shots that are not of Ronnie are usually long shots of the environment that he is running in or close-ups of the environment to create an appeal to emotion towards Ronnie and the life he lives.

The lighting used in the video is extremely bright throughout. This is used to show how positive Ronnie’s attitude is towards his situation. Even though he had been addicted to hard drugs, had been in prison, and is now homeless, running gives his life a new image that he is incredibly grateful for, further reinforcing an appeal to emotion.

I think the video is very effective in appealing to people’s emotions. A man who has had a tough life but is able to push past it by running. The story is tragic yet hopeful, being able to inspire hope out of Ronnie’s situation and show that he is not giving up.

Do you think there are any appeal to ethics or reason in the video? If so, where?

The Act of Archiving

As we have talked about before in class, being able to influence archives gives individuals or groups a fair amount of power. The quote by Derrida, “archivization produces as much as it records the event” perfectly sums up the influence an archive can have. The mere act of creating an archive creates content that is as worthy of being looked into as the items in the actual archive. Why is an archive being made for this certain subject? Who created the archive? What was considered worthy of being put into the archive? Who primarily contributed to the archive? Where the archive’s location and why? These questions should be considered essential in creating archives that are as balanced and as fair as possible and something that I need to keep in mind as I start producing content.

One comment in “Theories of the Archive from Across the Disciplines,” provides media producers like us something else that should be considered as we create, “Whether done consciously or not, every document represents a careful construction of words, phrases and placement on the page that creates a particular impression”. While this may make creating perfectly balanced archives seem nearly impossible, balanced archives should be the goal that we strive towards to give a representation of the past that is realistic to the material it represents.

To be able to create such balanced archives is one of the main goals of this class. As stated in our course goals, “the work of making–producing something that requires long hours, intense thought, and considerable technical skill”, is necessary to become fair and balanced media producers that people will go to when looking for information about a subject. In our field, a constantly changing and dynamic one, it is incredibly important to be literate and proficient with the tools needed to create. We will practice the skills previously mentioned because we want to become digital media makers of quality content.

What do you think the most important skills for producing media are?


Archive Violence

Archives are a way for humans to fight the infinite threat of of forgetfulness. Without this threat, the “destructive force”, the aging of the human body and mind, there would be no archive fever.

Unfortunately, there are ways to pervert the original use of archives that humans have such a knack for doing with any new invention or idea. This perversion can lead to archival violence and is my main take away from Archive Fever. Archives have a dark side to them that Derrida states as, “It has the force of law”. An archive has the extreme power of relaying information which, given the fact that the information was included in the archive, contributors or archons expect that the archive should be respected by people looking into the archive. The contributors of the archive can create bias views of the subject that is chosen to be included in the archive, which you could call violence against true history. Archive violence also comes from the suggestions of what the archive will lead behind which, without proper context, can be greatly misunderstood and negatively affect the future. So this archival violence not only creates unfair views that distorts the past, these distorted views can then in turn affect the future.

The Keasler situation is a perfect example of how a distorted view from an archive could have an impact on the future. In the Keasler situation, showing the picture to the police would have caused even more problems for the community. Members of the community were very aware of this fact and how the authorities could ruin the lives of other families. It is this reason why Keasler, in the end, decided not to tell the authorities about the father who was beating his daughters.

In regards to technological advancements, Derrida claims that email, “is on the way to transforming the entire public and private space of humanity, and first of all the limit between the private, secret (private or public), and the public or the phenomenal”. With what groups like Wikileaks can do, it should come as no surprise that even private emails can be made available to the public if someone really wants them to be. On top of that, these technological advancements not only are able to reach a global audience in seconds, they have the potential to store essentially limitless information. While this can be good, it can also lead to something like alternative facts where someone attempting to look up information about a subject sees conflicting details that makes it hard to distinguish the lies from the truth.