The Man Behind the Site

I found Tobias van Schneider’s website and loved how it took to my eyes. I felt that the hard contrast of the black background against bright, big, and easy to read font striking, and the side portrait, when contrasted to the background, to be loud , yet classy. Capture He uses the large font, presumably, because he has worked with large corporations and it’s a way to emphasize that. The links to his social media are smaller because he’s dragging the visitor down the page. I barely registered those links when I first went to the page, eager to scroll down.

He adds more visual suspense by letting the large text go over his face, as if the words are coming out of his head. This is contrasted with his blog, which he’s titled as essays on his site, lending to a sense of exclusivity to the visitor.


Another way his site worms into the visitor’s mind is by having what amounts to ads for things he’s worked on. This works really well with his face because it’s as if he’s the man behind these brands the viewer has heard of.


I think the site really works because of the effect with his head. His image is integral to the site as much as he is integral to his personal brand. The imagery is just as important at selling him as his words. I think that this site is more a portfolio of Tobias than anything else. I think this is because all of his social media is at the top, front and left where the Western eye drifts towards first. If a company is considering him for a job, the odds are that his portfolio-website could be looked at several times and having that  easily accessible also shows that he’s confident with his online presence as well, handy for working primarily with tech-based companies.


For this post, spend some time browsing the Web and identify a website whose look and feel you really like. (Try to find a site that is new to you — a google search for “web design galleries” might be a place to start.) Think about the choices made by the designer (layout, colors, typography, visual concept, navigation, etc.) and write a detailed design analysis of the site. What makes the site “work” for you? How are different components of the site working together to produce a particular feel or effect? What is its rhetoric (ie. purpose, audience, argument)? What might you take away from this site design as you think about your own web design concept? As always, please include relevant screenshots and links for the class.

DIY: E Pluribus Unum

I’m sharing a tip I found from a youtube video that I felt would be beneficial to most of us using high quality smartphone cameras to snap photographs out of old family albums. The video suggested this for scans but it works for photos as well.

First, you need to open the photo of photos into Photoshop.

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After this, you want to go to “File”>”Automate”>”Crop and Straighten Photos.” Select “Crop and Straighten Photos.”

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As you can see below, it has cropped the larger photo into many smaller ones. A few photos may need to be cropped down a bit more, but it will reduce the amount that you will need to do this. You can look at the different photos by selecting different tabs, shown at the top of the screenshot below.

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As you can see below, a photo was cropped perfectly from the initial image.

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You can save this file as an image of it’s own. Since there isn’t any transparency to this, you can save it as a JPG. Make sure the layer is unlocked or it won’t let you save it.

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Voila! The cropped image is saved in your folder. You do have to save each cropped image individually, but it will save you some time from manually cropping.

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If you want to watch the original video, here’s the original link. I followed his technique but applied it in a slightly different manner because I know many of us don’t have access to a scanner or, like myself, are afraid to even turn the pages of the delicate albums, let alone flipping one upside down on a bulky scanner and having to hold it up and remain still while it takes a long time to scan.



Remembering Hardware

For this blog post I decided to choose “Remembering Hardware” photo number 4. This  photo captures Mr. Kramer in a fasted paced state walking through the isle of his store. I picked this photo because of the effects on the photo, which are different from the other photos.

This photo adds to the context of the entire collection of photos by showing how Mr. Kramer has many task that he needs to get done through out the day and how he may be the main one doing these duties. There is a small pararaph to the right of the photo which explains why this photo was taken, without this excerpt I believe I would still be able to figyre out why this photo was take, put i this collection, and made the fourth photo in this collection.

The photo is a medium/ body shot, it shows movement and depth of how busy the store is. There is also an effect on the photo that makes it look like the photo is speding through time, the photographer may have put this on the photo to once again reveal how fast paced Mr. Kramer works ona daily basis. When my eye first looked at he photo, my eyes automatically go to Mr. Kramer’s face. The lones on the shelves and majority of the background items create a natural line for the eyes to go towards his face an then I begin to look at the expression on Mr. Kramers’s face, this in turn creates a change in emotion from the last photo.

The store it’s self looks very hectic in some places and unkept and then in other places the store looks very organized, which may be a way of revealing how the store runs day by day, sometimes it is very busy and Mr. Kramer has to do everything and other days there is a bit more structure to the days.

The photo its self and the expression on Mr. Kramer’s face creates an uneasy feeling, the fact that hes an old man in fast paced working environment creates a feeling of being in a rush or anxiousness.

If not this photo, what photo would you choose out of this collection? Why?

A-Line Skirts and Leading Lines

I picked Kaya because she is into a similar fashion style as I enjoy wearing when I get the chance. The amount of things she has in her room, invoked a vague feeling of panic in me, with my striving to live more minimally, but happy that she has the opportunity to dress up in such a cute fashion style. Her wearing a very simple themed coord(that is the proper term in “Lolita Fashion”) and looking better than many American people who wear the style made me smile, but it makes sense, because the fashion style was created in Harujuku.

It fit the theme of the rest of the photo essay because it helped show the range of children’s various living conditions and access to resources that children have across the world. Japan has been rapidly becoming more westernized over time and and the abundance of Kaya’s possessions shown to us are a stark contrast against the children from Brazil, the Ivory Coast, and Kenya.

The photograph of the room utilizes the rule of thirds through the toy kitchen, red bag, the dollhouse, and the dress on the dress-form especially standing out. I think it tells Kaya’s story in that she dresses up, plays house, and with dolls. The same string of items also serves as a leading line, guiding the eye through the room, distracting from loneliness emitted by the dark lighting.

The portrait shot of Kaya shows emotion and gives us a peek into the setting that it was taken. She looks taken aback indicating that perhaps someone in the room when the photograph was taken said something strange. To balance the photograph, since Kaya is placed in the middle of her portrait, the two hair pieces are very different in style, along with her handbag being off to the side. These details help lead the eye through the photograph.

What was your favorite thing about this photograph?

Blog Prompt#5: Image/Photo analysis

Choose an image — one that you find particularly challenging or compelling — from one of these three particular photo essays we are viewing for this class (“The Ruins of Detroit,” “Where the Children Sleep,” and “Remembering Hardware”) and write a detailed visual analysis. Drawing upon the readings for last week (“Top 10 Photography Composition Rules” and “The Photo Essay: Give It Your Best Shot”), your analysis should address (1) the key compositional elements of the image, (2) how you see the image fitting within the scheme of the larger photo essay of which it forms a part, (3) the emotional or rhetorical affect/effect the image evokes in you as a viewer and (4) the story the image conveys.

(Remember that rhetoric is all the available means of persuasion working together to persuade an audience toward some purpose. When you use rhetoric to analyze a piece, you want to switch from what it’s saying to how it’s saying it.)

This is due by 12 noon on Monday.

Looking forward to reading!

Be well,

dr. c

DIY: Video editing

DIY VIDEO: DIY Blog Posts should provide practical instruction on a particular skill or technique that is not covered by the in-class studio, in-class practice or assigned tutorials but that might be useful for other students in the course. DIY posts should include relevant images (screenshots, etc.) and links to additional web resources or tutorials, as needed. Have fun with these and make them your own. Consider something you want to learn yourself or something you can help others learn. Please do not simply copy a tutorial online or offer a link. Instead, learn something from an online tutorial, but then personalize it, learn it, teach it, and share it with the class.

Looking forward to it!
dr. c