My search for an “interesting” website took me to unexpected and uncharted places, yet funnily enough, it was the page for the Milwaukee Ballet that ultimately caught my attention. I say “funnily enough” since I haven’t been to a ballet in years, but this site does a good job at capturing the “prestige” that the company is clearly going for.
The most notable thing about the website is its use of video for its main menu. The page immediately comes to life as soon as you enter it, with the dancers magically and gracefully moving across the screen as you make your selection. The prominent font in front of them again adds to the “majesty” the site is going for. This ballet company is very, very important, apparently, and they want for you to know that!
That level of “elegance” continues as you scroll across the company’s upcoming performances. Everything seems regal and dignified, giving each production a certain level of “class.” The nice photography gives each show a level of sophistication.
Even when we click on the main menu, the website practically seems to explode off the screen with grace and beauty. Notice the color contrasts here! The site is using “white” overwhelming to give everything a clean, almost royal look, and the red curtain behind the dancers emphasizes their importance. If you are planning on going to one of their shows, their website will certainly make you want to see one.