Final Post

I’ll be honest, the only reason I stayed in this class after finding out what it actually is was that it was the only class that fulfilled the last class I needed for my Minor that didn’t conflict with my other classes. I would certainly recommend the class for someone in the media production track, but I am still somewhat disappointed I did not get the practice in writing that I wanted.

I am glad that they changed the title for future students so they aren’t blatantly lied to like I was.

While I don’t necessarily plan on using most of things I learned in this class for the type of career I’m looking for, it was pretty fun. I think learning the basics of these programs allowed me to get a much deeper sense of appreciation for high quality audio, videos, and pictures that I took for granted before. This stuff is not as easy as the professional make it out to be.

I also found it pretty entertaining to find out just how powerful the Disney corporation is in The Remix Manifesto.

 

Advertisements

DIY: Censoring Words in a Track

This is a very rudimentary method but I tried really hard and it gets the job done, so bear with me. If you need to censor a word, this is what you do:

1: Capture

First you select the track and pick out the time of the audio position with the word(s) that need to be censored.

2:

Capture 2

Then go to the tab and click on Generate. Under Generate, go to Tone. There you can adjust the frequency and amplitude of the audio that’s selected.

3:Capture 4

Then you align the tracks (because there’s a new one with the audio you censored) and play them simultaneously (I’m sure there’s a better way to do this; I just did this to make sure it came out right).

4: And that’s it! That is how you censor a track!

FYI, this was the source I looked at to figure out what to do. https://www.youtube.com/watch?v=9BLV3nYuiL0

Colour Pop Cosmetics

I frequently visit the Colour Pop website but I have never truly paid attention to the lay out of the website and how the creators of the website used colors, typography, and shapes in order to capture my attention. Capture

When you first click on the website, you see the bright colors and different shapes that automatically attract you to the different areas of the page. Your eyes lead you from the top to the bottom in a matter of seconds because of the aesthetics of this webpage. You see the beautiful women who’s eyes lead you to different areas of the page. The fonts re not as bold as the colors which is good because they may throw the audience off and cause them to be unable to find a specific place to look at.

2

As you continue to scroll down t homepage, there is still a lot of white space but it is balanced out by the bold colors of the makeup products and models. There are many different areas that you are able to click on in order to direct you. The colors of the website also change with the seasons so if it is Christmas there is a more festive background and may cause the audience to be in a more festive mood and purchase more makeup. I do believe this is a strategic way of marketing that colour pop uses.

Capture 3

At the end of the homepage, you see more photos of models and regular people that may have tagged colour pop in their makeup inspirations. Your eyes also lead you to a search bar at the bottom of the page and ways to follow colour pop on other social media platforms. I love the website because of all the quality makeup for a cheap(er) prices. Go check it out. https://colourpop.com/

 

 

Blog Post #7 Feedmusic

The website feedmusic.com has a very interesting design that immediately grabbed me.

Screenshot (9)

You can’t tell in the background but the blue stuff in the background is constantly moving while on the website which I found very cool as the homepage for the site. There is also a cool quote to instantly drag you in and the text at the bottom left of the site gives you some necessary information about the site that can help someone if they are feeling overwhelmed by the initial graphics.

The navigation of the site is incredibly smooth, as in you can go to any of the pages on the site without having to load the website again. Each transition to another page on the site looks incredibly smooth as the next page glides on top of the current one.

One page in particular, the tech spotlight page, is the most impressive one. Screenshot (11)

As you scroll down the page, more information is added as the graphic to the right of the screen changes.

Screenshot (12)

The colors of the text and graphics also sync up in a very satisfying way.

Screenshot (13)

There is also a bar below the tech spotlight navigation button that fills up as you go further down the page which is pretty amazing.

The site is about technology, so it makes sense that the creators of the website would want the site to be as dazzling as possible and showcase the skill of the creator. It does this extremely well.

The text used in the website always fits well with the various amounts of colors that each part of the website use so willingly.

I really enjoy that the website is all there, you don’t have to load to another page and the transitions to other pages are smooth, but don’t take long either. I will try to make my own website as buttery smooth to navigate as this one if I can.

 

Unknowable Archiving

Derrida describes archives and the act of archiving as being a paradoxical experience. These paradoxes arise from the dichotomous nature of archives. Derrida says an archive is “at once institutive and conservative. Revolutionary and traditional.” The archive is a recording of information from the past, but this information can only become relevant to us in the future. We can only understand the meaning or the importance of the information that is being archived within the context of the future wherein the archived information will be accessed. This creates a difficulty in formulating a clear concept of what an archive is. In order to have a concept of an archive readily at our disposal the idea of the archive would have to be “archivable” itself, and even if it was, the concept would be fluid and ever changing as it would be viewed in the always different contexts of an unknowable future. Derrida summarizes this idea saying, “The archive: if we want to know what this will have meant, we will only know in the times to come.”

Advances in technology have radically altered both the amount of information that can be archived and the ease and efficiency through which this information can be accessed. Archiving is the creation of artificial memory to combat what Derrida argues is the brain’s natural tendency to be destructive towards its own memories. The advent of digital memory allowed people to begin to have access to an almost limitless amount of data at just the push of a button. This means that the practice archiving has become increasingly more frequent. Will we ever reach a point in technological advancement where all information received by the brain is immediately archived?

It seems obvious that this change in how archiving is conducted would congruently change the meaning of the archived information. Derrida argues this point saying, “Archivable meaning is also and in advance codetermined by the structure that archives. It begins with the printer.” The change in the meaning of different archived information when stored on a computer as compared to a traditional archival object like a book is distinct, but even among different digital archiving methods, there is a great disparity in the meaning of the archived content. A post that is archived identically on Facebook, Instagram, and Twitter, will have a different meaning on each one of these platforms because of the differing contexts.

Forgetting what we Archive

Forgetting things that we wish to remember is something that happens abundantly. At least, this sort of thing happens to me on a consistent basis, and it seems to fall in line with Derrida’s interpretation of what the archive does and is to us.

He leads us into the origins of the word “archive,” a word many of us have come to understand with to some extent various definitions. This exploration of the word’s simple predecessors, coupled with his emphasis on the fact that documenting and archiving events often allows us to forget what’s been saved. I found it striking that I never knew that, and it stuck in my mind like glue. If it wasn’t for someone wondering why we archive things, he might not have dug into his particular archive and helped prevent that bit of knowledge from becoming forgotten in it’s entirety.

On page numbered fourteen, not to be confused with the fourteenth page of the document, he states in reference to wasted archival,

“… it not only incites forgetfulness, amnesia, the annihilation of memory… but also commands the radical effacement, in truth the eradication, of that which can never be reduced to mneme [memory] or to anamnesis [recollection], that is, the archive, consignation, the documentary or monumental apparatus as hypomnema [draft], mnemotechnical [memory aid] supplement or representative, auxiliary or memorandu [written note].”

20160517_125952
A photo I found in my personal “archive” of photos. What value does keeping an old picture of a week long ago and forgotten have?

It feels silly to relate this to myself on the most part, but it’s a concept that I’m barely able to grasp in just a few short hours, so here I am. I use a planner. I plan out my weeks in a way that tries to keep me from becoming confused and potentially falling behind. Yet, when I do something that wasn’t previously in my planner I’ll write it down, check it off, and give myself a little mental pat on the back. It’s void or true value and remembrance. It ‘incited the forgetfulness’ that Derrida brought up. I recycle or compost the sheets at the end of the week. I don’t even remembering archiving this photo of my old planner, much less taking it but it does incite a memory (it was my first planner as an adult). I only came back across it when I was prompted to hunt for an image that I knew would be appropriate for this, perhaps like Derrida and his etymology lesson.

Similarly, Misty Keasler was prompted to reconnect with an old memory and commit it to an archive outside of herself. Whether it was stored in a non-physical and non-digital mental archive or not, she at the very least plucked her story from Transylvania from the archive of her brain.

I wonder, since I know the storage of information uses resources, oftentimes sourced from non-renewable sources, what impact is our desire to archive and hoard all this information that we are unlikely to ever need again causing to the planet? How can we ensure what we do archive is for some sort of “greater good” and to not just rot and become forgotten in a landfill somewhere?

Archive Violence

Archives are a way for humans to fight the infinite threat of of forgetfulness. Without this threat, the “destructive force”, the aging of the human body and mind, there would be no archive fever.

Unfortunately, there are ways to pervert the original use of archives that humans have such a knack for doing with any new invention or idea. This perversion can lead to archival violence and is my main take away from Archive Fever. Archives have a dark side to them that Derrida states as, “It has the force of law”. An archive has the extreme power of relaying information which, given the fact that the information was included in the archive, contributors or archons expect that the archive should be respected by people looking into the archive. The contributors of the archive can create bias views of the subject that is chosen to be included in the archive, which you could call violence against true history. Archive violence also comes from the suggestions of what the archive will lead behind which, without proper context, can be greatly misunderstood and negatively affect the future. So this archival violence not only creates unfair views that distorts the past, these distorted views can then in turn affect the future.

The Keasler situation is a perfect example of how a distorted view from an archive could have an impact on the future. In the Keasler situation, showing the picture to the police would have caused even more problems for the community. Members of the community were very aware of this fact and how the authorities could ruin the lives of other families. It is this reason why Keasler, in the end, decided not to tell the authorities about the father who was beating his daughters.

In regards to technological advancements, Derrida claims that email, “is on the way to transforming the entire public and private space of humanity, and first of all the limit between the private, secret (private or public), and the public or the phenomenal”. With what groups like Wikileaks can do, it should come as no surprise that even private emails can be made available to the public if someone really wants them to be. On top of that, these technological advancements not only are able to reach a global audience in seconds, they have the potential to store essentially limitless information. While this can be good, it can also lead to something like alternative facts where someone attempting to look up information about a subject sees conflicting details that makes it hard to distinguish the lies from the truth.